Campaign Overview

This ride across the USA, and the months leading up to it, is about their transition from ‘geeks’ into ‘geeks with bikes’.  They will be showing, through realgeeksride.com and various forms of social media, the challenges, myths, and culture of cycling, the way a geek would understand them.

Through their example, they hope to inspire (or potentially force) other geeks to change their commuting habits. If these two geeks can make it across the USA, it is foolish to think other geeks can not at least bike to work.

Quick Facts

• The goal of this is to get 1,000 geeks to bike to work.
• Carlos and Joe are not avid cyclists, and this is a story of their transition.
• The bike ride across the USA begins May 20th, 2009 and ends August 2nd.
• Joe is a professional photographer living in Hawaii.
• Carlos is working full time on RgR, and lives in Austin Tx.
• Our main sponsors are Metafilter.com and Hawaii Pacific University.