Frequently Asked News Questions

Q. I assume that you are an avid bike commuter yourself? When did you start?

In short, No. A main point of our ride is that we are not avid cyclists. We see this as an exceptionally good time for America, and ourselves to change lifestyle. We say, why not grab 1,000 to do the same?

For us, this ride will show the transition from ‘geeks’ to ‘geeks with bikes’. We will be blogging about our introduction into the cycling community and want our target audience to understand the challenges and benefits that come our way. After the ride, we both as can be assumed, will be bike commuters ourselves.

Q. Why target geeks? Shouldn’t we all try to do more bike commuting?

Yes! Absolutely! However, for this campaign in specific we are targeting ‘geeks’ for a few key reasons: First, geeks are easier to reach with the social media we have integrated into this ride. A ‘geek’ will be able to relate on a different level when our brightkite accounts are hooked up, and with daily communication from Twitter while on the ride. Second, once a geek enjoys our idea, sharing is quicker and easier while putting less of a strain on us to outright advertise. Lastly, while the stigma may hold true for many, geeks have taken a strong hit as people who spend all day on the computer. Getting more of them active can help curb that idea.